{"id":6796,"date":"2019-04-25T13:17:20","date_gmt":"2019-04-25T11:17:20","guid":{"rendered":"https:\/\/literarnenoviny.sk\/servis\/?p=6796"},"modified":"2019-04-25T14:00:14","modified_gmt":"2019-04-25T12:00:14","slug":"knihkupectvo-martinus-sa-stalo-absolutnym-vitazom-ceny-mastercard-obchodnik-roka","status":"publish","type":"post","link":"https:\/\/literarnenoviny.sk\/servis\/knihkupectvo-martinus-sa-stalo-absolutnym-vitazom-ceny-mastercard-obchodnik-roka\/","title":{"rendered":"Kn\u00edhkupectvo Martinus sa&nbsp;stalo absol\u00fatnym v\u00ed\u0165azom ceny Mastercard Obchodn\u00edk roka"},"content":{"rendered":"<p><strong>Kn\u00edhkupeck\u00e1 sie\u0165 <a href=\"https:\/\/www.martinus.sk\/?z=WLGC7F&#038;utm_source=z%3DWLGC7F&#038;utm_medium=url&#038;utm_campaign=partner\" rel=\"noopener noreferrer\" target=\"_blank\">Martinus<\/a> si op\u00e4\u0165 odn\u00e1\u0161a ocenenie Absol\u00fatny v\u00ed\u0165az <a href=\"https:\/\/www.obchodnik-roka.sk\/\" rel=\"noopener noreferrer\" target=\"_blank\">Mastercard Obchodn\u00edk roka 2018<\/a><\/strong>. Okrem hlavnej ceny z\u00edskala aj prvenstvom v&nbsp;kateg\u00f3rii Obchodn\u00edk s&nbsp;knihami 2018.<\/p>\n<p><em>\u201eZv\u00ed\u0165azi\u0165 \u0161iesty rok po&nbsp;sebe pre&nbsp;n\u00e1s znamen\u00e1 nielen obrovsk\u00fa rados\u0165, ale aj z\u00e1v\u00e4zok. Z\u00e1v\u00e4zok by\u0165 st\u00e1le lep\u0161\u00ed a&nbsp;nepo\u013eavi\u0165 v&nbsp;snahe prin\u00e1\u0161a\u0165 na\u0161im z\u00e1kazn\u00edkom slu\u017eby na&nbsp;tej najvy\u0161\u0161ej mo\u017enej \u00farovni,\u201c<\/em> uviedol Juraj \u0160lesar, marketingov\u00fd mana\u017e\u00e9r kn\u00edhkupectva Martinus.<\/p>\n<p><center><div class=\"gca-utility vertical-spacer\"><\/div>\n<div style=\"width:500px; max-width:100%; text-align:left;\">\n<div id=\"fb-root\"><\/div>\n<p><script async=\"1\" defer=\"1\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/sk_SK\/sdk.js#xfbml=1&amp;version=v3.2\"><\/script><\/p>\n<div class=\"fb-post\" data-href=\"https:\/\/www.facebook.com\/Martinus.sk\/posts\/10156436886308111\" data-width=\"640\">\n<blockquote cite=\"https:\/\/www.facebook.com\/Martinus.sk\/posts\/10156436886308111\" class=\"fb-xfbml-parse-ignore\">\n<p>Priatelia, sme dojat\u00ed! V\u010faka v\u00e1m sme sa&nbsp;v\u010dera u\u017e&nbsp;po&nbsp;\u0161iestykr\u00e1t stali absol\u00fatnym v\u00ed\u0165azom Mastercard Obchodn\u00edka roka a&#8230;<\/p>\n<p>Uverejnil pou\u017e\u00edvate\u013e <a href=\"https:\/\/www.facebook.com\/Martinus.sk\/\">Martinus<\/a>&nbsp;<a href=\"https:\/\/www.facebook.com\/Martinus.sk\/posts\/10156436886308111\">\u0160tvrtok 25.&nbsp;apr\u00edla 2019<\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div class=\"gca-utility vertical-spacer\"><\/div><\/center><\/p>\n<p><a href=\"https:\/\/www.obchodnik-roka.sk\/\" rel=\"noopener noreferrer\" target=\"_blank\">Mastercard Obchodn\u00edk roka<\/a> je&nbsp;prest\u00ed\u017ene ocenenie najlep\u0161\u00edch obchodn\u00edkov na&nbsp;trhu z&nbsp;poh\u013eadu pon\u00fakan\u00fdch slu\u017eieb a&nbsp;ob\u013e\u00fabenosti u&nbsp;z\u00e1kazn\u00edkov. Tohtoro\u010dn\u00ed v\u00ed\u0165azi s\u00fa\u0165a\u017ee boli vyhl\u00e1sen\u00ed v&nbsp;stredu 24.&nbsp;apr\u00edla v&nbsp;r\u00e1mci bratislavsk\u00e9ho Slovak Retail Summitu.<\/p>\n<p>Cena je&nbsp;ude\u013eovan\u00e1 na&nbsp;z\u00e1klade rozsiahleho reprezentat\u00edvneho v\u00fdskumu, ktor\u00fd realizovala spolo\u010dnos\u0165 GfK Czech na&nbsp;vzorke 1500 respondentov. Hodnoten\u00fdmi parametrami bolo spont\u00e1nne menovanie zna\u010dky <em>(top of mind)<\/em>, miera lojality k&nbsp;zna\u010dke a&nbsp;d\u00f4vera v&nbsp;\u0148u.<\/p>\n<p style=\"text-align: right;\"><small>&mdash;&nbsp;<a href=\"https:\/\/www.facebook.com\/Martinus.sk\/posts\/10156435829923111\" target=\"_blank\" rel=\"noopener noreferrer\">Martinus<\/a>, <a href=\"https:\/\/www.obchodnik-roka.sk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mastercard<\/a><\/small><\/p>\n<div class=\"gca-utility clearfix\"><\/div>\n<div class=\"gca-utility vertical-spacer\"><\/div>\n<p><center><span class=\"fullscreen\"><a href=\"\/\/www.martinus.sk\/?z=WLGC7F&#038;utm_source=z%3DWLGC7F&#038;utm_medium=banner1_468x60&#038;utm_campaign=partner\"><img decoding=\"async\" src=\"\/\/www.martinus.sk\/images\/banners\/468x60_red.jpg\" alt=\"www.martinus.sk\" \/><\/a><\/span><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kn\u00edhkupeck\u00e1 sie\u0165 Martinus si u\u017e&nbsp;po&nbsp;\u0161iestykr\u00e1t odn\u00e1\u0161a ocenenie Absol\u00fatny v\u00ed\u0165az Mastercard Obchodn\u00edk roka 2018. Okrem hlavnej ceny z\u00edskala aj prvenstvom v&nbsp;kateg\u00f3rii Obchodn\u00edk s&nbsp;knihami 2018. Ide o&nbsp;prest\u00ed\u017ene trhov\u00e9 ocenenie z&nbsp;poh\u013eadu pon\u00fakan\u00fdch slu\u017eieb a&nbsp;ob\u013e\u00fabenosti u&nbsp;z\u00e1kazn\u00edkov. <a href=\"https:\/\/literarnenoviny.sk\/servis\/knihkupectvo-martinus-sa-stalo-absolutnym-vitazom-ceny-mastercard-obchodnik-roka\/\" class=\"more-link\">Cel\u00e1 spr\u00e1va <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[1],"tags":[12,21,8],"_links":{"self":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts\/6796"}],"collection":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/comments?post=6796"}],"version-history":[{"count":0,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts\/6796\/revisions"}],"wp:attachment":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/media?parent=6796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/categories?post=6796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/tags?post=6796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}