{"id":6187,"date":"2019-03-27T10:20:44","date_gmt":"2019-03-27T09:20:44","guid":{"rendered":"https:\/\/literarnenoviny.sk\/servis\/?p=6187"},"modified":"2019-03-27T11:57:43","modified_gmt":"2019-03-27T10:57:43","slug":"tohtorocny-rebricek-najoblubenejsich-znaciek-na-slovensku-vedu-knihkupectva","status":"publish","type":"post","link":"https:\/\/literarnenoviny.sk\/servis\/tohtorocny-rebricek-najoblubenejsich-znaciek-na-slovensku-vedu-knihkupectva\/","title":{"rendered":"Tohtoro\u010dn\u00fd rebr\u00ed\u010dek najob\u013e\u00fabenej\u0161\u00edch zna\u010diek na&nbsp;Slovensku ved\u00fa kn\u00edhkupectv\u00e1"},"content":{"rendered":"<p><strong>Pod\u013ea nov\u00e9ho prieskumu je&nbsp;na&nbsp;Slovensku najob\u013e\u00fabenej\u0161ou zna\u010dkou kn\u00edhkupeck\u00e1 sie\u0165 <a href=\"https:\/\/www.martinus.sk\/?z=WLGC7F&#038;utm_source=z%3DWLGC7F&#038;utm_medium=url&#038;utm_campaign=partner\" rel=\"noopener noreferrer\" target=\"_blank\">Martinus<\/a><\/strong>, druh\u00fa poz\u00edciu obsadila sie\u0165 <a href=\"https:\/\/www.pantarhei.sk\/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Panta Rhei<\/strong><\/a>. V&nbsp;prvej p\u00e4\u0165ke sa&nbsp;e\u0161te umiestnili Yves Rocher, Lidl a&nbsp;RegioJet. <\/p>\n<p>Prieskum z\u00e1kazn\u00edckej sk\u00fasenosti spolo\u010dnosti <a href=\"http:\/\/www.kpmg.sk\/\" rel=\"noopener noreferrer\" target=\"_blank\">KPMG Nunwood<\/a> je&nbsp;\u0161t\u00fadia o&nbsp;sk\u00fasenostiach slovensk\u00fdch z\u00e1kazn\u00edkov so&nbsp;zna\u010dkami, ktor\u00fdch s\u00fa klientmi. V\u00fdpovede 2&nbsp;800 respondentov sa&nbsp;hodnotili metodikou \u0161iestich pilierov.<\/p>\n<p><center><div class=\"gca-utility vertical-spacer\"><\/div>\n<blockquote class=\"twitter-tweet\" data-lang=\"sk\">\n<p lang=\"en\" dir=\"ltr\">Customer experience best practice cannot be achieved and then disregarded; it\u2019s a&nbsp;process that must be continually fuelled by the&nbsp;latest customer insight. <\/p>\n<p>Learn about the&nbsp;crucial role which integrity plays in a&nbsp;customer experience strategy. <a href=\"https:\/\/t.co\/unxDztQPxn\">https:\/\/t.co\/unxDztQPxn<\/a> <a href=\"https:\/\/t.co\/LXzfVGR9jf\">pic.twitter.com\/LXzfVGR9jf<\/a><\/p>\n<p>&mdash; KPMG Nunwood (@Nunwood) <a href=\"https:\/\/twitter.com\/Nunwood\/status\/1105405586563366912?ref_src=twsrc%5Etfw\">12.&nbsp;marca 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><div class=\"gca-utility vertical-spacer\"><\/div><\/center><\/p>\n<p>Kn\u00edhkupectvo Martinus tento rok dosiahlo najvy\u0161\u0161ie sk\u00f3re v&nbsp;ka\u017edom zo&nbsp;\u0161iestich sk\u00faman\u00fdch pilierov. Viac ako polovica respondentov, ktor\u00ed nav\u0161t\u00edvili Martinus, s\u00fa jeho promot\u00e9rmi. Znamen\u00e1 to, \u017ee&nbsp;firmu naozaj chv\u00e1lia a&nbsp;odporu\u010dili by ju zn\u00e1mym.<\/p>\n<p><em>\u201eDo vec\u00ed, ktor\u00e9 rob\u00edme, d\u00e1vame kus martinus\u00e1ctva. \u010casto sa&nbsp;sna\u017e\u00edme nad r\u00e1mec vy\u017eadovan\u00fdch alebo zau\u017e\u00edvan\u00fdch postupov, len aby sme vyhoveli \u017eelaniam na\u0161ich z\u00e1kazn\u00edkov. Ich rados\u0165 n\u00e1m potvrd\u00ed, ke\u010f to rob\u00edme dobre,\u201c<\/em> hovor\u00ed Juraj \u0160lesar, marketingov\u00fd mana\u017e\u00e9r Martinusu.<\/p>\n<p>Celkov\u00e1 z\u00e1kazn\u00edcka sk\u00fasenos\u0165 na&nbsp;Slovensku sa&nbsp;oproti predch\u00e1dzaj\u00facemu roku mierne zlep\u0161ila. Medzi jednotliv\u00fdmi sektormi sa&nbsp;na&nbsp;prv\u00e9 miesto dostalo odvetvie z\u00e1bavy a&nbsp;vo\u013en\u00e9ho \u010dasu. Do&nbsp;top 10 sa&nbsp;prepracovali napr\u00edklad zna\u010dky <strong>Netflix<\/strong> a&nbsp;<strong>Cinemax<\/strong>.<\/p>\n<p>Z&nbsp;v\u00fdsledkov <a href=\"https:\/\/home.kpmg\/sk\/sk\/home\/insights.html\" rel=\"noopener noreferrer\" target=\"_blank\">\u0161t\u00fadie KPMG<\/a> vyplynulo, \u017ee&nbsp;Slovensk\u00ed z\u00e1kazn\u00edci sa&nbsp;chc\u00fa jednoducho c\u00edti\u0165 dobre. Bez oh\u013eadu na&nbsp;sektor h\u013eadaj\u00fa \u013eudskos\u0165, pam\u00e4taj\u00fa si z\u00e1kladn\u00e9 hodnoty \u2013 abstraktn\u00e9, nemateri\u00e1lne, emocion\u00e1lne. Potrebuj\u00fa vn\u00edma\u0165, \u017ee&nbsp;zna\u010dka sa&nbsp;zauj\u00edma pr\u00e1ve o&nbsp;nich a&nbsp;m\u00f4\u017eu jej veri\u0165.<\/p>\n<p><em>\u201e\u0160pi\u010dkov\u00e1 z\u00e1kazn\u00edcka sk\u00fasenos\u0165 pri\u0165ahuje spokojn\u00fdch a&nbsp;vern\u00fdch z\u00e1kazn\u00edkov, prin\u00e1\u0161a ekonomick\u00fd rast spolo\u010dnosti a&nbsp;st\u00e1va sa&nbsp;k\u013e\u00fa\u010dovou pri odl\u00ed\u0161en\u00ed sa&nbsp;od&nbsp;konkurencie,\u201c<\/em> uzatv\u00e1ra Karin Nem\u010dekov\u00e1, mana\u017e\u00e9rka spolo\u010dnosti KPMG.<\/p>\n<p style=\"text-align: right;\"><small>&mdash;&nbsp;<a href=\"https:\/\/home.kpmg\/sk\/sk\/home\/media\/press-releases\/2019\/03\/zakaznicka-skusenost-martinus-lider.html\" target=\"_blank\" rel=\"noopener noreferrer\">KPMG Nunwood<\/a><\/small><\/p>\n<div class=\"gca-utility clearfix\"><\/div>\n<div class=\"gca-utility vertical-spacer\"><\/div>\n<p><center><span class=\"fullscreen\"><a href=\"\/\/www.martinus.sk\/?z=WLGC7F&#038;utm_source=z%3DWLGC7F&#038;utm_medium=banner1_468x60&#038;utm_campaign=partner\"><img decoding=\"async\" src=\"\/\/www.martinus.sk\/images\/banners\/468x60_red.jpg\" alt=\"www.martinus.sk\" \/><\/a><\/span><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pod\u013ea nov\u00e9ho prieskumu spolo\u010dnosti KPMG Nunwood je&nbsp;na&nbsp;Slovensku najob\u013e\u00fabenej\u0161ou zna\u010dkou kn\u00edhkupeck\u00e1 sie\u0165 Martinus, druh\u00fa poz\u00edciu obsadila sie\u0165 Panta Rhei. V&nbsp;prvej p\u00e4\u0165ke sa&nbsp;e\u0161te umiestnili Yves Rocher, Lidl a&nbsp;RegioJet. Medzi jednotliv\u00fdmi sektormi sa&nbsp;na&nbsp;prv\u00e9 miesto dostalo odvetvie z\u00e1bavy a&nbsp;vo\u013en\u00e9ho \u010dasu.<br \/>\n <a href=\"https:\/\/literarnenoviny.sk\/servis\/tohtorocny-rebricek-najoblubenejsich-znaciek-na-slovensku-vedu-knihkupectva\/\" class=\"more-link\">Cel\u00e1 spr\u00e1va <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[1],"tags":[12,19,8],"_links":{"self":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts\/6187"}],"collection":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/comments?post=6187"}],"version-history":[{"count":0,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts\/6187\/revisions"}],"wp:attachment":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/media?parent=6187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/categories?post=6187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/tags?post=6187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}