{"id":21130,"date":"2022-10-15T10:00:41","date_gmt":"2022-10-15T08:00:41","guid":{"rendered":"https:\/\/literarnenoviny.sk\/servis\/?p=21130"},"modified":"2022-10-15T18:48:55","modified_gmt":"2022-10-15T16:48:55","slug":"alza-konci-s-predajom-periodickej-tlace-sustredi-sa-viac-e-knihy-a-audioknihy","status":"publish","type":"post","link":"https:\/\/literarnenoviny.sk\/servis\/alza-konci-s-predajom-periodickej-tlace-sustredi-sa-viac-e-knihy-a-audioknihy\/","title":{"rendered":"Alza kon\u010d\u00ed s&nbsp;predajom periodickej tla\u010de, s\u00fastred\u00ed sa&nbsp;viac e-knihy a&nbsp;audioknihy"},"content":{"rendered":"<p><strong>\u010cesk\u00fd obchodn\u00fd re\u0165azec <a href=\"https:\/\/www.alza.sk\/\" rel=\"noopener\" target=\"_blank\">Alza<\/a>, p\u00f4sobiaci aj na&nbsp;Slovensku, kon\u010d\u00ed s&nbsp;<a href=\"https:\/\/www.alza.sk\/media\/casopisy\/18855237.htm\" rel=\"noopener\" target=\"_blank\">predajom digit\u00e1lnych nov\u00edn a&nbsp;\u010dasopisov<\/a><\/strong>, lebo nem\u00e1 rastov\u00fd potenci\u00e1l. Zmena sa&nbsp;t\u00fdka len digit\u00e1lnej periodickej tla\u010de a&nbsp;nijako sa&nbsp;nedotkne segmentu e-kn\u00edh a&nbsp;audiokn\u00edh, ktor\u00fd naopak spolo\u010dnos\u0165 pova\u017euje za&nbsp;perspekt\u00edvny.<\/p>\n<p>Od 15.&nbsp;okt\u00f3bra Alza prest\u00e1va pon\u00faka\u0165 digit\u00e1lne predplatn\u00e9 a&nbsp;klientom aj vydavate\u013eom ozn\u00e1mila, \u017ee&nbsp;predaj period\u00edk definit\u00edvne ukon\u010di 31.&nbsp;janu\u00e1ra 2023.<\/p>\n<p><center><div class=\"gca-utility vertical-spacer\"><\/div>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"cs\" dir=\"ltr\"><a href=\"https:\/\/t.co\/JmzgjUukwW\">https:\/\/t.co\/JmzgjUukwW<\/a> kon\u010d\u00ed s&nbsp;prodejem digit\u00e1ln\u00edch novin a&nbsp;\u010dasopis\u016f, nemaj\u00ed r\u016fstov\u00fd potenci\u00e1l <a href=\"https:\/\/t.co\/tf9zS7hTDa\">https:\/\/t.co\/tf9zS7hTDa<\/a><\/p>\n<p>&mdash; Lupa.cz (@Lupacz) <a href=\"https:\/\/twitter.com\/Lupacz\/status\/1579864722727260160?ref_src=twsrc%5Etfw\">October 11, 2022<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><div class=\"gca-utility vertical-spacer\"><\/div><\/center><\/p>\n<p>Digit\u00e1lna trafika Alzy fungovala osem rokov, od&nbsp;jesene 2014. Po&nbsp;akviz\u00edci\u00ed popredn\u00e9ho \u010desk\u00e9ho port\u00e1lu Publero pon\u00fakala svoje slu\u017eby po&nbsp;n\u00e1zvom <a href=\"https:\/\/www.alza.sk\/media\/\" rel=\"noopener\" target=\"_blank\">Alza Media<\/a> a&nbsp;vyu\u017e\u00edvali ju aj slovensk\u00ed vydavatelia. Predaj nov\u00edn a&nbsp;\u010dasopisov sa&nbsp;pohyboval v&nbsp;desiatkach tis\u00edcoch \u201ev\u00fdta\u010dkov\u201c v&nbsp;hodnote nieko\u013ek\u00fdch mili\u00f3nov \u010desk\u00fdch kor\u00fan. <\/p>\n<p><em>\u201ePod\u00edl na&nbsp;celkov\u00e9m obratu Alzy tak nen\u00ed z\u00e1sadn\u00ed,\u201c<\/em> uviedla hovorky\u0148a spolo\u010dnosti Daniela Chovancov\u00e1 s&nbsp;t\u00fdm, \u017ee&nbsp;po&nbsp;ukon\u010den\u00ed slu\u017eby z\u00e1kazn\u00edci nepr\u00eddu o&nbsp;\u017eiadny zak\u00fapen\u00fd obsah.<\/p>\n<p>Po\u010das febru\u00e1ra si klienti najv\u00e4\u010d\u0161ieho \u010desk\u00e9ho e-shopu bud\u00fa m\u00f4c\u0165 v\u0161etky zak\u00fapen\u00e9 periodika stiahnu\u0165 do&nbsp;svojich zariaden\u00ed vo&nbsp;form\u00e1te PDF. Propriet\u00e1rna \u010d\u00edta\u010dka Alzy bude funk\u010dn\u00e1 a\u017e do&nbsp;31.&nbsp;marca. \u010citate\u013eom s&nbsp;nevyu\u017eit\u00fdm predplatn\u00fdm, spolo\u010dnos\u0165 vr\u00e1ti adekv\u00e1tnu sumu pe\u0148az\u00ed.<\/p>\n<p>S predajom digit\u00e1lneho kontentu v\u0161ak spolo\u010dnos\u0165 Alza rohodne nekon\u010d\u00ed <em>\u201eNa prodej dal\u0161\u00edho digit\u00e1ln\u00edho obsahu, jako jsou knihy nebo audioknihy, to nebude m\u00edt \u017e\u00e1dn\u00fd vliv. Tento segment m\u00e1 u&nbsp;z\u00e1kazn\u00edk\u016f st\u00e1le v\u011bt\u0161\u00ed oblibu a&nbsp;prodeje, zejm\u00e9na audioknih, ka\u017edoro\u010dn\u011b rostou,\u201c<\/em> zd\u00f4raznila hovorky\u0148a.<\/p>\n<p style=\"text-align: right;\"><small>&mdash;&nbsp;<a href=\"https:\/\/www.lupa.cz\/aktuality\/alza-cz-konci-s-prodejem-digitalnich-novin-a-casopisu-nemaji-rustovy-potencial\/\" target=\"_blank\" rel=\"noopener\">Lupa.cz<\/a> a&nbsp;<a href=\"https:\/\/www.mediar.cz\/alza-cz-konci-s-prodejem-digitalnich-casopisu\/\" target=\"_blank\" rel=\"noopener\">M\u00e9di\u00e1\u0159<\/a><\/small><\/p>\n<div class=\"gca-utility clearfix\"><\/div>\n<div class=\"gca-utility vertical-spacer\"><\/div>\n<p><center><span class=\"fullscreen\"><a href=\"\/\/www.martinus.sk\/?z=WLGC7F&#038;utm_source=z%3DWLGC7F&#038;utm_medium=banner1_468x60&#038;utm_campaign=partner\"><img decoding=\"async\" src=\"\/\/www.martinus.sk\/images\/banners\/468x60_red.jpg\" alt=\"www.martinus.sk\" \/><\/a><\/span><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00fd obchodn\u00fd re\u0165azec Alza, p\u00f4sobiaci aj na&nbsp;Slovensku, kon\u010d\u00ed s&nbsp;predajom digit\u00e1lnych nov\u00edn a&nbsp;\u010dasopisov, lebo nem\u00e1 rastov\u00fd potenci\u00e1l. Zmena sa&nbsp;t\u00fdka len digit\u00e1lnej periodickej tla\u010de a&nbsp;nijako sa&nbsp;nedotkne segmentu e-kn\u00edh a&nbsp;audiokn\u00edh, ktor\u00fd naopak spolo\u010dnos\u0165 pova\u017euje za&nbsp;perspekt\u00edvny. <a href=\"https:\/\/literarnenoviny.sk\/servis\/alza-konci-s-predajom-periodickej-tlace-sustredi-sa-viac-e-knihy-a-audioknihy\/\" class=\"more-link\">Cel\u00e1 spr\u00e1va <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[1],"tags":[33,8,27],"_links":{"self":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts\/21130"}],"collection":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/comments?post=21130"}],"version-history":[{"count":0,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts\/21130\/revisions"}],"wp:attachment":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/media?parent=21130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/categories?post=21130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/tags?post=21130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}