{"id":19326,"date":"2022-02-23T10:00:13","date_gmt":"2022-02-23T09:00:13","guid":{"rendered":"https:\/\/literarnenoviny.sk\/servis\/?p=19326"},"modified":"2022-07-17T20:55:34","modified_gmt":"2022-07-17T18:55:34","slug":"slovaci-spomedzi-vsetkych-znaciek-najviac-oblubuju-knihkupectva-hlavne-martinus","status":"publish","type":"post","link":"https:\/\/literarnenoviny.sk\/servis\/slovaci-spomedzi-vsetkych-znaciek-najviac-oblubuju-knihkupectva-hlavne-martinus\/","title":{"rendered":"Slov\u00e1ci spomedzi v\u0161etk\u00fdch zna\u010diek najviac ob\u013eubuj\u00fa kn\u00edhkupectv\u00e1, hlavne Martinus"},"content":{"rendered":"<p><strong>Najv\u00e4\u010d\u0161ia internetov\u00e1 kn\u00edhkupeck\u00e1 sie\u0165 v&nbsp;krajine <a href=\"https:\/\/www.martinus.sk\/?z=WLGC7F&#038;utm_source=z%3DWLGC7F&#038;utm_medium=url&#038;utm_campaign=partner\" rel=\"noopener\" target=\"_blank\">Martinus<\/a> sa&nbsp;u\u017e&nbsp;po&nbsp;\u0161tvrt\u00fdkr\u00e1t za&nbsp;sebou stala najob\u013e\u00fabenej\u0161ou zna\u010dkou na&nbsp;Slovensku<\/strong>. Hne\u010f za&nbsp;\u0148ou na&nbsp;druhom mieste sa&nbsp;umiestnila sie\u0165 kn\u00edhkupectiev <a href=\"https:\/\/www.pantarhei.sk\/\" rel=\"noopener\" target=\"_blank\">Panta Rhei<\/a>. Vyplynulo to z&nbsp;novej \u0161t\u00fadie z\u00e1kazn\u00edckej sk\u00fasenosti, ktor\u00fa zrealizovala spolo\u010dnos\u0165 <a href=\"https:\/\/home.kpmg\/sk\/sk\/home.html\" rel=\"noopener\" target=\"_blank\">KPMG na&nbsp;Slovensku<\/a>.<\/p>\n<p>Tretie miesto patr\u00ed drog\u00e9rii <a href=\"https:\/\/www.mojadm.sk\" rel=\"noopener\" target=\"_blank\">DM drogerie markt<\/a>. Do&nbsp;top desiatky sa&nbsp;podarilo prebojova\u0165 aj nov\u00e1\u010dikovi v&nbsp;rebr\u00ed\u010dku, sieti lek\u00e1rn\u00ed <a href=\"https:\/\/www.drmax.sk\" rel=\"noopener\" target=\"_blank\">Dr. Max<\/a>.<\/p>\n<p><center><div class=\"gca-utility vertical-spacer\"><\/div><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fkpmgsk%2Fposts%2F5539584756070180&#038;width=460&#038;show_text=true&#038;appId=2424319851126972&#038;height=755\" width=\"460\" height=\"755\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><div class=\"gca-utility vertical-spacer\"><\/div><\/center><\/p>\n<p><strong>\u201ePretrv\u00e1vaj\u00faca pand\u00e9mia, uprednost\u0148ovanie internetov\u00e9ho n\u00e1kupu, zmena  potrieb a&nbsp;o\u010dak\u00e1van\u00ed z\u00e1kazn\u00edka, \u010di&nbsp;v\u00fdvoj technol\u00f3gi\u00ed zasahuj\u00fa v\u0161etky firmy na&nbsp;trhu,\u201c<\/strong> kon\u0161tatoval senior mana\u017e\u00e9r KPMG Peter Rado. Boj o&nbsp;z\u00e1kazn\u00edka vyhr\u00e1vaj\u00fa aj t\u00ed, ktor\u00ed ved\u00fa svojich zamestnancov v&nbsp;empatii k&nbsp;spotrebite\u013eom a&nbsp;vedia rie\u0161i\u0165 probl\u00e9my takmer hne\u010f.<\/p>\n<p><em>\u201eZ\u00e1kazn\u00edkov sme sp\u00e1jali s&nbsp;knihami v\u017edy, ke\u010f na&nbsp;to mali chu\u0165. Po\u010das Vianoc sme spustili Viano\u010dn\u00e9ho pomocn\u00edka, ktor\u00fd im aspo\u0148 \u010diasto\u010dne nahr\u00e1dzal osobn\u00e9 stretnutia s&nbsp;kn\u00edhkupcami,\u201c<\/em> uviedol marketingov\u00fd mana\u017e\u00e9r Martinusu Juraj \u0160lesar s&nbsp;t\u00fdm, \u017ee&nbsp;na&nbsp;za\u010diatku pand\u00e9mie sk\u00fa\u0161ali aj videohovory, uk\u00e1zalo sa&nbsp;v\u0161ak, \u017ee&nbsp;Slov\u00e1ci viac preferuj\u00fa p\u00edsomn\u00fd online kontakt<\/p>\n<p>Z prieskumu KPMG vypl\u00fdva, \u017ee&nbsp;cesta k&nbsp;spokojn\u00fdm z\u00e1kazn\u00edkom vedie pr\u00e1ve cez zav\u00e1dzanie technologick\u00fdch inov\u00e1ci\u00ed, \u010do&nbsp;zjednodu\u0161uj\u00fa a&nbsp;zr\u00fdch\u013euj\u00fa interakcie so&nbsp;z\u00e1kazn\u00edkom, \u010falej cez dokonale prepojen\u00fd online a&nbsp;offline priestor a&nbsp;\u013eudsk\u00fd pr\u00edstup zamestnancov. Boj o&nbsp;z\u00e1kazn\u00edka vyhr\u00e1vaj\u00fa t\u00ed, ktor\u00ed vzdel\u00e1vaj\u00fa svojich zamestnancov v&nbsp;empatii k&nbsp;spotrebite\u013eom a&nbsp;vedia rie\u0161i\u0165 probl\u00e9my takmer hne\u010f.<\/p>\n<p>Prieskum z\u00e1kazn\u00edckej sk\u00fasenosti na&nbsp;Slovensku 2021 pripravila spolo\u010dnos\u0165 <a href=\"https:\/\/home.kpmg\/sk\/sk\/home.html\" rel=\"noopener\" target=\"_blank\">KPMG<\/a>, ktor\u00e9ho Customer Experience Excellence Center je&nbsp;celosvetovo najv\u00e4\u010d\u0161\u00ed think-tank na&nbsp;z\u00e1kazn\u00edcku sk\u00fasenos\u0165. Ka\u017edoro\u010dne hodnot\u00ed najlep\u0161ie zna\u010dky sveta a&nbsp;zostavuje rebr\u00ed\u010dek z\u00e1kazn\u00edcky najob\u013e\u00fabenej\u0161\u00edch spolo\u010dnost\u00ed. <\/p>\n<p>Zber d\u00e1t sa&nbsp;uskuto\u010dnil v&nbsp;roku 2021 a&nbsp;svoju sk\u00fasenos\u0165 so&nbsp;105 zna\u010dkami v&nbsp;9 sektoroch vyjadrilo viac ako 2&nbsp;500 respondentov z&nbsp;cel\u00e9ho Slovenska.<\/p>\n<p style=\"text-align: right;\"><small>&mdash;&nbsp;<a href=\"https:\/\/home.kpmg\/sk\/sk\/home.html\" target=\"_blank\" rel=\"noopener\">KPMG<\/a> a&nbsp;<a href=\"https:\/\/lithub.sk\/press\/slovaci-spomedzi-znaciek-najviac-oblubuju-knihkupectva\/\" target=\"_blank\" rel=\"noopener\">Lithub Press<\/a><\/small><\/p>\n<div class=\"gca-utility clearfix\"><\/div>\n<div class=\"gca-utility vertical-spacer\"><\/div>\n<p><center><span class=\"fullscreen\"><a href=\"\/\/www.martinus.sk\/?z=WLGC7F&#038;utm_source=z%3DWLGC7F&#038;utm_medium=banner1_468x60&#038;utm_campaign=partner\"><img decoding=\"async\" src=\"\/\/www.martinus.sk\/images\/banners\/468x60_red.jpg\" alt=\"www.martinus.sk\" \/><\/a><\/span><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Najv\u00e4\u010d\u0161ia internetov\u00e1 kn\u00edhkupeck\u00e1 sie\u0165 v&nbsp;krajine Martinus sa&nbsp;u\u017e&nbsp;po&nbsp;\u0161tvrt\u00fdkr\u00e1t za&nbsp;sebou stala najob\u013e\u00fabenej\u0161ou zna\u010dkou na&nbsp;Slovensku. Hne\u010f za&nbsp;\u0148ou na&nbsp;druhom mieste sa&nbsp;umiestnila sie\u0165 kn\u00edhkupectiev Panta Rhei. Vyplynulo to z&nbsp;novej \u0161t\u00fadie z\u00e1kazn\u00edckej sk\u00fasenosti, ktor\u00fa zrealizovala spolo\u010dnos\u0165 KPMG na&nbsp;Slovensku. <a href=\"https:\/\/literarnenoviny.sk\/servis\/slovaci-spomedzi-vsetkych-znaciek-najviac-oblubuju-knihkupectva-hlavne-martinus\/\" class=\"more-link\">Cel\u00e1 spr\u00e1va <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[1],"tags":[12,19,8],"_links":{"self":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts\/19326"}],"collection":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/comments?post=19326"}],"version-history":[{"count":0,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts\/19326\/revisions"}],"wp:attachment":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/media?parent=19326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/categories?post=19326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/tags?post=19326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}