{"id":15629,"date":"2021-02-10T11:00:11","date_gmt":"2021-02-10T10:00:11","guid":{"rendered":"https:\/\/literarnenoviny.sk\/servis\/?p=15629"},"modified":"2021-02-13T21:20:54","modified_gmt":"2021-02-13T20:20:54","slug":"najoblubenejsou-zakaznickou-znackou-na-slovensku-je-uz-po-tretikrat-martinus","status":"publish","type":"post","link":"https:\/\/literarnenoviny.sk\/servis\/najoblubenejsou-zakaznickou-znackou-na-slovensku-je-uz-po-tretikrat-martinus\/","title":{"rendered":"Najob\u013e\u00fabenej\u0161ou z\u00e1kazn\u00edckou zna\u010dkou na&nbsp;Slovensku je&nbsp;u\u017e&nbsp;po&nbsp;tret\u00edkr\u00e1t Martinus"},"content":{"rendered":"<p><strong>Najv\u00e4\u010d\u0161ej kn\u00edhkupeckej sieti <a href=\"https:\/\/www.martinus.sk\/\" rel=\"noopener noreferrer\" target=\"_blank\">Martinus<\/a> sa&nbsp;po&nbsp;tret\u00ed raz za&nbsp;sebou podarilo obh\u00e1ji\u0165 poz\u00edciu najob\u013e\u00fabenej\u0161ej zna\u010dky Slov\u00e1kov<\/strong>. Druh\u00fa prie\u010dku obsadil predajca n\u00e1bytku <strong><a href=\"https:\/\/www.ikea.com\/sk\/\" rel=\"noopener noreferrer\" target=\"_blank\">Ikea<\/a><\/strong>, tretie miesto patr\u00ed predajcovi k\u00e1vy, m\u00f3dy a&nbsp;doplnkov <strong><a href=\"https:\/\/www.tchibo.sk\" rel=\"noopener noreferrer\" target=\"_blank\">Tchibo<\/a><\/strong>. Vyplynulo to z&nbsp;novej <a href=\"https:\/\/home.kpmg\/sk\/sk\/home\/media\/press-releases\/2021\/02\/cx-2020-martinus-po-tretikrat-najoblubenejsou-znackou-na-slovensku.html\" rel=\"noopener noreferrer\" target=\"_blank\">\u0161t\u00fadie z\u00e1kazn\u00edckej sk\u00fasenosti<\/a> spolo\u010dnosti <a href=\"https:\/\/home.kpmg\/sk\/sk\/home.html\" rel=\"noopener noreferrer\" target=\"_blank\">KPMG Slovensko<\/a>.<\/p>\n<p>V porovnan\u00ed s&nbsp;in\u00fdmi krajinami ide o&nbsp;skuto\u010dn\u00fa raritu, ke\u010f si prvenstvo na&nbsp;trhu dlhodobo dr\u017e\u00ed pr\u00e1ve kn\u00edhkupectvo. Martinus maj\u00fa z\u00e1kazn\u00edci e\u0161te rad\u0161ej ako vlani. A\u017e 68 zo&nbsp;100 op\u00fdtan\u00fdch \u013eud\u00ed bolo ambas\u00e1dorom zna\u010dky. <\/p>\n<p><center><div class=\"gca-utility vertical-spacer\"><\/div><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&#038;href=https%3A%2F%2Fwww.facebook.com%2Fkpmgsk%2Fvideos%2F463545471492018%2F&#038;show_text=true&#038;width=476\" width=\"476\" height=\"700\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" allowFullScreen=\"true\"><\/iframe><div class=\"gca-utility vertical-spacer\"><\/div><\/center><\/p>\n<p>Kn\u00edhkupectvo <strong><a href=\"https:\/\/www.pantarhei.sk\/\" rel=\"noopener noreferrer\" target=\"_blank\">PantaRhei<\/a>,<\/strong> ktor\u00e9 sa&nbsp;pred rokom umiestnilo hne\u010f Martinusom, kleslo a\u017e na&nbsp;\u0161tvrt\u00e9 miesto. Do&nbsp;TOP 10 sa&nbsp;podarilo prebojova\u0165 aj nov\u00e1\u010dikovi v&nbsp;rebr\u00ed\u010dku \u2013 sieti v\u00fddajn\u00fdch miest, spolo\u010dnosti <strong><a href=\"https:\/\/www.zasielkovna.sk\/\" rel=\"noopener noreferrer\" target=\"_blank\">Z\u00e1sielkov\u0148a<\/a><\/strong>. <\/p>\n<p>Rok 2020 bol z&nbsp;poh\u013eadu z\u00e1kazn\u00edckej sk\u00fasenosti jednozna\u010dne ovplyvnen\u00fd pand\u00e9miou. T\u00e1 priniesla nieko\u013eko nov\u00fdch trendov. Digit\u00e1lne kan\u00e1ly sa&nbsp;v&nbsp;uplynulom roku stali kriticky d\u00f4le\u017eit\u00fdmi a&nbsp;zostan\u00fa tak\u00fdmi aj v&nbsp;bud\u00facnosti. Online nakupovanie, doru\u010dovanie domov \u010di&nbsp;bezkontaktn\u00e9 platby sa&nbsp;stali be\u017enou s\u00fa\u010das\u0165ou na\u0161ich \u017eivotov.<\/p>\n<p><em>\u201eKamenn\u00e9 kn\u00edhkupectv\u00e1 sme proakt\u00edvne uzatvorili e\u0161te pred platnos\u0165ou nariaden\u00ed, aby sme ochr\u00e1nili zdravie na\u0161ich kolegov a&nbsp;z\u00e1kazn\u00edkov. Spustili sme tie\u017e projekt Vydavate\u013esk\u00fd tringelt, prostredn\u00edctvom ktor\u00e9ho mohli z\u00e1kazn\u00edci podpori\u0165 vybran\u00e9 vydavate\u013estv\u00e1,\u201c <\/em>pribli\u017eil niektor\u00e9 z&nbsp;opatren\u00ed, ktor\u00fdmi Martinus reagoval na&nbsp;pand\u00e9miu, jeho marketingov\u00fd mana\u017e\u00e9r Juraj \u0160lesar.<\/p>\n<p><em>\u201eZ\u00e1kazn\u00edci sa&nbsp;v&nbsp;roku 2020 pod vplyvom pand\u00e9mie ve\u013emi zmenili. S\u00fa technicky zdatnej\u0161\u00ed, o\u010dak\u00e1vaj\u00fa vy\u0161\u0161iu hodnotu za&nbsp;svoje peniaze a&nbsp;maj\u00fa v\u00e4\u010d\u0161ie n\u00e1roky na&nbsp;bezpe\u010dnos\u0165 pri nakupovan\u00ed, \u010di&nbsp;v&nbsp;kamenn\u00fdch predajniach alebo online,\u201c<\/em> dod\u00e1va Peter Rado, senior mana\u017e\u00e9r KPMG na&nbsp;Slovensku.<\/p>\n<p>Prieskum z\u00e1kazn\u00edckej sk\u00fasenosti na&nbsp;Slovensku 2020 pripravila spolo\u010dnos\u0165 <a href=\"https:\/\/www.nunwood.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">KPMG Nunwood<\/a>, celosvetovo najv\u00e4\u010d\u0161\u00ed think-tank na&nbsp;z\u00e1kazn\u00edcku sk\u00fasenos\u0165. Hodnot\u00ed zna\u010dky sveta a&nbsp;zostavuje rebr\u00ed\u010dek najob\u013e\u00fabenej\u0161\u00edch spolo\u010dnost\u00ed. <\/p>\n<p>Zber d\u00e1t sa&nbsp;uskuto\u010dnil v&nbsp;druhom a&nbsp;tre\u0165om kvart\u00e1li roku 2020. Svoju sk\u00fasenos\u0165 so&nbsp;118 zna\u010dkami v&nbsp;9 sektoroch vyjadrilo viac ako 2&nbsp;500 respondentov zo&nbsp;Slovenska.<\/p>\n<p style=\"text-align: right;\"><small>&mdash;&nbsp;<a href=\"https:\/\/home.kpmg\/sk\/sk\/home\/media\/press-releases\/2021\/02\/cx-2020-martinus-po-tretikrat-najoblubenejsou-znackou-na-slovensku.html\" target=\"_blank\" rel=\"noopener noreferrer\">KPMG Slovensko<\/a><\/small><\/p>\n<div class=\"gca-utility clearfix\"><\/div>\n<div class=\"gca-utility vertical-spacer\"><\/div>\n<p><center><span class=\"fullscreen\"><a href=\"\/\/www.martinus.sk\/?z=WLGC7F&#038;utm_source=z%3DWLGC7F&#038;utm_medium=banner1_468x60&#038;utm_campaign=partner\"><img decoding=\"async\" src=\"\/\/www.martinus.sk\/images\/banners\/468x60_red.jpg\" alt=\"www.martinus.sk\" \/><\/a><\/span><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Najv\u00e4\u010d\u0161ej kn\u00edhkupeckej sieti Martinus sa&nbsp;po&nbsp;tret\u00ed raz za&nbsp;sebou podarilo obh\u00e1ji\u0165 poz\u00edciu najob\u013e\u00fabenej\u0161ej zna\u010dky Slov\u00e1kov. Druh\u00fa prie\u010dku obsadil predajca n\u00e1bytku Ikea, tretie miesto patr\u00ed predajcovi k\u00e1vy, m\u00f3dy a&nbsp;doplnkov Tchibo. Vyplynulo to z&nbsp;novej \u0161t\u00fadie z\u00e1kazn\u00edckej sk\u00fasenosti spolo\u010dnosti KPMG Slovensko. <a href=\"https:\/\/literarnenoviny.sk\/servis\/najoblubenejsou-zakaznickou-znackou-na-slovensku-je-uz-po-tretikrat-martinus\/\" class=\"more-link\">Cel\u00e1 spr\u00e1va <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[1],"tags":[12,171,8],"_links":{"self":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts\/15629"}],"collection":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/comments?post=15629"}],"version-history":[{"count":0,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts\/15629\/revisions"}],"wp:attachment":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/media?parent=15629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/categories?post=15629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/tags?post=15629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}