{"id":15276,"date":"2020-12-29T10:00:02","date_gmt":"2020-12-29T09:00:02","guid":{"rendered":"https:\/\/literarnenoviny.sk\/servis\/?p=15276"},"modified":"2021-01-01T15:14:33","modified_gmt":"2021-01-01T14:14:33","slug":"cesku-proticovidovu-vakcinacnu-kampan-sprevadzaju-verse-basnika-jiriho-wolkra","status":"publish","type":"post","link":"https:\/\/literarnenoviny.sk\/servis\/cesku-proticovidovu-vakcinacnu-kampan-sprevadzaju-verse-basnika-jiriho-wolkra\/","title":{"rendered":"\u010cesk\u00fa proticovidov\u00fa vakcina\u010dn\u00fa kampa\u0148 sprev\u00e1dzaj\u00fa ver\u0161e b\u00e1snika Ji\u0159\u00edho Wolkra"},"content":{"rendered":"<p><strong>\u010cesk\u00fa vakcina\u010dn\u00fa kampa\u0148 proti Covidu-19 propaguje video s&nbsp;ver\u0161ami prolet\u00e1rskeho b\u00e1snika <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Ji\u0159\u00ed_Wolker\" rel=\"noopener noreferrer\" target=\"_blank\">Ji\u0159\u00edho Wolkra<\/a><\/strong>. Spot m\u00e1 \u013eud\u00ed presved\u010di\u0165, aby sa&nbsp;vakc\u00ednam nebr\u00e1nili. Vysiela\u0165 ho bud\u00fa tri celoplo\u0161n\u00e9 telev\u00edzie. Nosnou ideou kr\u00e1tkeho reklamn\u00e9ho videa je&nbsp;\u00faryvok 100 rokov starej Wolkrovej b\u00e1sne <em><strong><a href=\"https:\/\/www.databazeknih.cz\/knihy\/jitrni-pisen-195330\" rel=\"noopener noreferrer\" target=\"_blank\">Jit\u0159n\u00ed p\u00edse\u0148<\/a><\/strong><\/em>. <\/p>\n<p>Po p\u00f4vodnom ver\u0161i <em>\u201eSnad plakali jsme, ale te\u010f chcem \u017e\u00edt!\u201c<\/em> v&nbsp;z\u00e1vere zaznie <em>\u201eA budeme. Tak jako d\u0159\u00edv! D\u00edky o\u010dkov\u00e1n\u00ed\u201c<\/em>. Pod\u013ea vyjadrenia \u010deskej vl\u00e1dy spot odvysiela \u010cesk\u00e1 telev\u00edzia aj s\u00fakromn\u00e9 telev\u00edzie Nova a&nbsp;Prima.<\/p>\n<p><center><div class=\"gca-utility vertical-spacer\"><\/div><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/88qoSwN8-H4?start=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div class=\"gca-utility vertical-spacer\"><\/div><\/center><\/p>\n<p>Ver\u0161e b\u00e1snika, o&nbsp;ktor\u00e9ho tvorbe sa&nbsp;v&nbsp;\u010desk\u00fdch liter\u00e1rnych kruhoch ved\u00fa u\u017e&nbsp;od&nbsp;20.&nbsp;rokov minul\u00e9ho storo\u010dia rozsiahle polemiky, neboli pravdepodobne zvolen\u00e9 n\u00e1hodn\u00e9. Ji\u0159\u00ed Wolker toti\u017e ako 23-ro\u010dn\u00fd pod\u013eahol tuberkul\u00f3ze. <\/p>\n<p>Tuberkul\u00f3za, ktor\u00e1 sa&nbsp;podobne ako chr\u00edpka aj Covid-19 pren\u00e1\u0161a kvap\u00f4\u010dkovou infekciou, patrila za\u010diatkom 20.&nbsp;storo\u010dia k&nbsp;naj\u010dastej\u0161\u00edm pr\u00ed\u010din\u00e1m \u00famrtia. K&nbsp;dramatick\u00e9mu poklesu jej v\u00fdskytu v\u00fdrazne prispelo aj o\u010dkovanie. <\/p>\n<p>Vtedaj\u0161ie \u010ceskoslovensko prist\u00fapilo k&nbsp;plo\u0161n\u00e9mu o\u010dkovaniu det\u00ed proti tuberkul\u00f3ze v&nbsp;roku 1953. Na&nbsp;Slovensku bolo toto o\u010dkovanie povinne a\u017e do&nbsp;roku 2012.<\/p>\n<p>\u010cesk\u00e1 verejnos\u0165 pova\u017euje Ji\u0159\u00edho Wolkra za&nbsp;ikonick\u00e9ho autora a&nbsp;jeho tvorba patr\u00ed v&nbsp;\u010ceskej republike aj dnes k&nbsp;povinnej \u0161kolskej literat\u00fare. <\/p>\n<p>Na Slovensku nesie b\u00e1snikovo meno liter\u00e1rna s\u00fa\u0165a\u017e <a href=\"http:\/\/litfond.sk\/index.php\/ceny\/sutaz_Wolkrova_Polianka\/\" rel=\"noopener noreferrer\" target=\"_blank\">Wolkrova Polianka<\/a>. Kr\u00e1tko pred svojou smr\u0165ou v&nbsp;janu\u00e1ri 1924 sa&nbsp;toti\u017e \u010desk\u00fd b\u00e1snik lie\u010dil v&nbsp;sanat\u00f3riu v&nbsp;Tatranskej Polianke.<\/p>\n<p style=\"text-align: right;\"><small>&mdash;&nbsp;<a href=\"https:\/\/mam.cz\/zpravy\/2020-12\/video-ockovani-propaguji-100-let-stare-verse-vlada-dostala-kreativu-spotu-zdarma\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing &#038; Media<\/a> a&nbsp;<a href=\"https:\/\/addmedia.news\" target=\"_blank\" rel=\"noopener noreferrer\">Addmedia News<\/a><\/small><\/p>\n<div class=\"gca-utility clearfix\"><\/div>\n<div class=\"gca-utility vertical-spacer\"><\/div>\n<p><center><span class=\"fullscreen\"><script type=\"text\/javascript\" src=\"\/\/partner.mrtns.eu\/banners\/banner.js?type=banner&#038;brand_id=1&#038;uItem=220054&#038;size=full&#038;show_price=0&#038;color=blue&#038;z=WLGC7F\"><\/script><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00fa vakcina\u010dn\u00fa kampa\u0148 proti Covidu-19 propaguje video s&nbsp;ver\u0161ami prolet\u00e1rskeho b\u00e1snika Ji\u0159\u00edho Wolkra. Spot m\u00e1 \u013eud\u00ed presved\u010di\u0165, aby sa&nbsp;vakc\u00ednam nebr\u00e1nili. Vysiela\u0165 ho bud\u00fa tri celoplo\u0161n\u00e9 telev\u00edzie. Nosnou ideou kr\u00e1tkeho reklamn\u00e9ho videa je&nbsp;\u00faryvok 100 rokov starej Wolkrovej b\u00e1sne Jit\u0159n\u00ed p\u00edse\u0148. <a href=\"https:\/\/literarnenoviny.sk\/servis\/cesku-proticovidovu-vakcinacnu-kampan-sprevadzaju-verse-basnika-jiriho-wolkra\/\" class=\"more-link\">Cel\u00e1 spr\u00e1va <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[1],"tags":[164,171,83,35],"_links":{"self":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts\/15276"}],"collection":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/comments?post=15276"}],"version-history":[{"count":0,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts\/15276\/revisions"}],"wp:attachment":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/media?parent=15276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/categories?post=15276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/tags?post=15276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}