{"id":10471,"date":"2020-01-27T10:20:40","date_gmt":"2020-01-27T09:20:40","guid":{"rendered":"https:\/\/literarnenoviny.sk\/servis\/?p=10471"},"modified":"2020-01-27T17:25:09","modified_gmt":"2020-01-27T16:25:09","slug":"slovaci-si-za-svoje-najoblubenejsie-znacky-opat-vybrali-knihkupecke-siete","status":"publish","type":"post","link":"https:\/\/literarnenoviny.sk\/servis\/slovaci-si-za-svoje-najoblubenejsie-znacky-opat-vybrali-knihkupecke-siete\/","title":{"rendered":"Slov\u00e1ci si za&nbsp;svoje najob\u013e\u00fabenej\u0161ie zna\u010dky op\u00e4\u0165 vybrali kn\u00edhkupeck\u00e9 siete"},"content":{"rendered":"<p><strong>Slovensk\u00ed z\u00e1kazn\u00edci si za&nbsp;svoju najob\u013e\u00fabenej\u0161iu zna\u010dku op\u00e4\u0165 vybrali internetov\u00fa kn\u00edhkupeck\u00fa sie\u0165 <a href=\"https:\/\/www.martinus.sk\/?z=WLGC7F&#038;utm_source=z%3DWLGC7F&#038;utm_medium=url&#038;utm_campaign=partner\" rel=\"noopener noreferrer\" target=\"_blank\">Martinus<\/a><\/strong>, obh\u00e1ji\u0165 druh\u00fa poz\u00edciu sa&nbsp;podarilo aj kn\u00edhkupectvu <strong><a href=\"https:\/\/www.pantarhei.sk\/\" rel=\"noopener noreferrer\" target=\"_blank\">Panta Rhei<\/a><\/strong>. V\u00fdrobca pr\u00edrodnej kozmetiky Yves Rocher sa&nbsp;musel uspokoji\u0165 a\u017e s&nbsp;tret\u00edm miestom v&nbsp;rebr\u00ed\u010dku.<\/p>\n<p>Pod\u013ea \u0161t\u00fadie z\u00e1kazn\u00edckej sk\u00fasenosti spolo\u010dnosti KPMG sa&nbsp;tak poradie na&nbsp;prv\u00fdch troch prie\u010dkach oproti <a href=\"https:\/\/literarnenoviny.sk\/servis\/tohtorocny-rebricek-najoblubenejsich-znaciek-na-slovensku-vedu-knihkupectva\/\" rel=\"noopener noreferrer\" target=\"_blank\">minul\u00e9mu roku<\/a> nezmenilo. <\/p>\n<p><center><div class=\"gca-utility vertical-spacer\"><\/div><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fkpmgsk%2Fposts%2F3215528898475789&#038;width=500\" width=\"500\" height=\"524\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" allow=\"encrypted-media\"><\/iframe><div class=\"gca-utility vertical-spacer\"><\/div><\/center><\/p>\n<p>Postavenie v&nbsp;Top 10 sa&nbsp;podarilo udr\u017ea\u0165 aj zna\u010dk\u00e1m Ikea a&nbsp;Kaufland. Pod\u013ea <a href=\"https:\/\/home.kpmg\/sk\/sk\/home\/insights\/2019\/02\/zakaznicka-skusenost-najlepsie-znacky.html\" rel=\"noopener noreferrer\" target=\"_blank\">aktu\u00e1lneho prieskumu<\/a> si z\u00e1kazn\u00edcke hodnotenie za&nbsp;uplynul\u00fd rok zlep\u0161ilo viac ako 70&nbsp;percent sledovan\u00fdch zna\u010diek.<\/p>\n<p>Prieskum op\u00e4tovne potvrdil, \u017ee&nbsp;na&nbsp;Slovensku je&nbsp;najd\u00f4le\u017eitej\u0161\u00edm pilierom z\u00e1kazn\u00edckej sk\u00fasenosti personaliz\u00e1cia. <em>\u201eZna\u010dky, ktor\u00e9 ju stavaj\u00fa do&nbsp;popredia, rozozn\u00e1vaj\u00fa hist\u00f3riu, ktor\u00fa so&nbsp;z\u00e1kazn\u00edkom zdie\u013eaj\u00fa, rozumej\u00fa jeho konkr\u00e9tnym potreb\u00e1m a&nbsp;spr\u00e1vaj\u00fa sa&nbsp;k&nbsp;nemu milo a&nbsp;pozorne. Pon\u00fakaj\u00fa len slu\u017eby, ktor\u00e9 s\u00fa pre\u0148ho relevantn\u00e9 a&nbsp;z\u00e1kazn\u00edk sa&nbsp;c\u00edti poznan\u00fd a&nbsp;docenen\u00fd,\u201c<\/em> kon\u0161tatuje najnov\u0161ia \u0161t\u00fadia.<\/p>\n<p>Prieskum z\u00e1kazn\u00edckej sk\u00fasenosti je&nbsp;\u0161t\u00fadia o&nbsp;sk\u00fasenostiach slovensk\u00fdch z\u00e1kazn\u00edkov so&nbsp;zna\u010dkami, ktor\u00fdch s\u00fa klientmi alebo boli s&nbsp;nimi v&nbsp;interakcii za&nbsp;posledn\u00e9ho pol roka. V\u00fdpovede sa&nbsp;hodnotili metodikou, ktor\u00fa vyvinula spolo\u010dnos\u0165 KPMG Nunwood. <\/p>\n<p>Zber d\u00e1t sa&nbsp;uskuto\u010dnil v&nbsp;druhom kvart\u00e1li roku 2019. Svoju sk\u00fasenos\u0165 so&nbsp;120 zna\u010dkami v&nbsp;10 sektoroch vyjadrilo 2&nbsp;093 respondentov z&nbsp;cel\u00e9ho Slovenska.<\/p>\n<p style=\"text-align: right;\"><small>&mdash;&nbsp;<a href=\"https:\/\/home.kpmg\/sk\/sk\/home\/insights\/2019\/02\/zakaznicka-skusenost-najlepsie-znacky.html\" target=\"_blank\" rel=\"noopener noreferrer\">KPMG Nunwood<\/a><\/small><\/p>\n<div class=\"gca-utility clearfix\"><\/div>\n<div class=\"gca-utility vertical-spacer\"><\/div>\n<p><center><span class=\"fullscreen\"><a href=\"\/\/www.martinus.sk\/?z=WLGC7F&#038;utm_source=z%3DWLGC7F&#038;utm_medium=banner1_468x60&#038;utm_campaign=partner\"><img decoding=\"async\" src=\"\/\/www.martinus.sk\/images\/banners\/468x60_red.jpg\" alt=\"www.martinus.sk\" \/><\/a><\/span><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slovensk\u00ed z\u00e1kazn\u00edci si za&nbsp;svoju najob\u013e\u00fabenej\u0161iu zna\u010dku op\u00e4\u0165 vybrali internetov\u00fa kn\u00edhkupeck\u00fa sie\u0165 Martinus, obh\u00e1ji\u0165 druh\u00fa poz\u00edciu sa&nbsp;podarilo aj kn\u00edhkupectvu Panta Rhei. V\u00fdrobca pr\u00edrodnej kozmetiky Yves Rocher sa&nbsp;musel uspokoji\u0165 a\u017e s&nbsp;tret\u00edm miestom v&nbsp;rebr\u00ed\u010dku. <a href=\"https:\/\/literarnenoviny.sk\/servis\/slovaci-si-za-svoje-najoblubenejsie-znacky-opat-vybrali-knihkupecke-siete\/\" class=\"more-link\">Cel\u00e1 spr\u00e1va <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[1],"tags":[12,19,8],"_links":{"self":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts\/10471"}],"collection":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/comments?post=10471"}],"version-history":[{"count":0,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/posts\/10471\/revisions"}],"wp:attachment":[{"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/media?parent=10471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/categories?post=10471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/literarnenoviny.sk\/servis\/wp-json\/wp\/v2\/tags?post=10471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}